Illustration, documentation, and communication of my sneaker work is a common theme in my ‘create just for me’ time.

It would be easy to ask why I created an image for a random pack of UB5.0s when it would likely be profitable for me to be creating Jordan, Airmax, Shell Toes, or AF1s. But I haven’t worked on those models, and so they mean very little to me on a personal level. The images below are a matter of happenstance, really. They mean that those shoes are what I was fond of at a moment when I had the time, energy and desire to create.

Images should mean something even if just to those who create them. It gives the work a soul and the time spent working on them a purpose. They communicate work that I was so proud to be a part of that I felt I should document it as a celebration of achievement. And they make good gifts to the teams of people who work on these shoes with me as well.

But really, at the end of the day, I make these for me.