
Li ning: way-of-wade
CREATING THE GRAPHICS THAT GUIDED A BRAND
It was all actually just for fun.
Most of the graphics that I created during my time with Li-Ning came purely from recreation. I like to create, I enjoy design and illustration, and Li-Ning liked what I was making. Soon I was seeing my work on billboards in Beijing , taxi cabs in Shanghai and store fronts in Miami. There was even a yacht emblazoned with the dazzle camo motif from my second season with the brand.