Li ning: way-of-wade

CREATING THE GRAPHICS THAT GUIDED A BRAND

It was all actually just for fun.

Most of the graphics that I created during my time with Li-Ning came purely from recreation. I like to create, I enjoy design and illustration, and Li-Ning liked what I was making. Soon I was seeing my work on billboards in Beijing , taxi cabs in Shanghai and store fronts in Miami. There was even a yacht emblazoned with the dazzle camo motif from my second season with the brand.

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snkr posters: Li Ning