
adidas DamE iv:
color & materials; dame time, baby.
If I played basketball, this shoe would be in the regular rotation.
I’m an athlete, but at 5’7 I stuck to soccer and football (Stopper and Running Back respectively). But if I played basketball, this is exactly the type of sneaker I’d have worn. The upper is a ventilated sandwich mesh that has a pop color glossy cord crisscrossing within the material. It’s durable, tough, and meant to withstand the punishment of outdoor courts where most young players develop their skills.
The Un-Dyed color way was an idea I had to eliminate water waste on at least one article. This concept became a x-category merchandizing move that continues to live on today.