ADIDAS ultraboost NCAA:

commercial hype; finding the balance between everyday wearability and hype culture.

The Ultraboost is no longer a new kid on the block and as such it can be difficult to come up with new styles, blocks, and concepts, especially when eight universities and their branding teams are involved. The goal here was to create a product that could be worn as an Adidas sneaker or for school spirit. The velcro patches are interchangeable and allow for a variety of expressions. All sneakers are made using ocean plastics.