I F**king love this shoe.

It has been a highlight of my career to get to work on a flagship sneaker model like this beauty. It felt a bit like getting to do some of the same work I was privileged to work on at Li-Ning; it’s like I got to turn my volume back up a little. It’s also a very difficult shoe to find balance in at times. If you turn it up too high then it can look like like a clown shoe, but it has to be dialed higher than everything else on the rack. There is tragedy too, though. There are so many great color ways, blocks and materializations that could be done with this shoe. There are so many stories I’ve created decks for just because it was fun. But business is business, and my job is to create the balance between daily-wear shit-kicker sneakers and sneakers you try not to get dirty and dare not wear in the rain. Below is small collection where I felt I had met those expectations.