A COLLABORATION WITH PACKER SHOES

Simplicity is often over looked in the pursuit of creative answers. The brief was to create three articles using the original ZX colors as a starting point. I decided to go with as much of a 1:1 color scheme as possible as it didn’t seem right to mess with something that was already so proven. With my color ways and Mike Packer’s own input, we were able to create another pack of Ultraboosts that was able to exceed our sales expectations.

All images come via Packer Shoes.